Its strong position in China and continued growth of sales in the markets outside China have helped Oppo position itself as the No. 1 positon in China during the fourth quarter of 2016. Offering high-performance, front-facing cameras and fast charging smartphones led Oppo to maintain the No. "Mate 9 with Alexa will start shipping into the U.S. "Huawei is poised to reduce the gap further with the No. In the same period last year, the gap between the two vendors was more than 50 million units. Huawei's premium smartphone offering has helped it to reduce the gap with Samsung during the fourth quarter of 2016, with a difference of 36 million units. "Huawei introduced Mate 9 during the quarter - within a month of Samsung discontinuing the Galaxy Note 7 - which was good timing to position it as an alternative," said Mr. Huawei, Oppo and BBK accounted for 21.3 percent of smartphones sold to end users worldwide during the fourth quarter of 2016, an increase of 7.3 percentage points year on year. Top Chinese Smartphone Vendors Grew Share by 7 Percentage Points in Fourth Quarter of 2016 Worldwide Smartphone Sales to End Users by Vendor in 4Q16 (Thousands of Units)
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"This time it achieved it thanks to strong sales of its flagship phones - the iPhone 7 and iPhone 7 Plus it also benefited from the weakened demand for Samsung's smartphones in mature markets such as North America and Western Europe, and in some mature markets in Asia such as Australia and South Korea. "The last time Apple was in the leading position was in the fourth quarter of 2014, when its sales were driven by its first ever large-screen iPhone 6 and 6 Plus," said Mr. 1 global smartphone vendor ranking, but the positions of the two leaders have never been so close, with only 256,000 units difference. It has taken eight quarters for Apple to regain the No. "The withdrawal of the Galaxy Note 7 left a gap in its large-screen phone range." Samsung also faced growing competition in the midtier and entry-level smartphone segments from Huawei, Oppo, BBK and Gionee, which all grew their sales each quarter.Ĭlosest Quarter Ever Between Samsung and Apple "Samsung's smartphone sales started to drop in the third quarter of 2016, and the decision to discontinue the Galaxy Note 7 slowed down sales of its smartphone portfolio in the fourth quarter," added Mr.
"Samsung's smartphone sales declined 8 percent in the fourth quarter of 2016 and its share dropped by 2.9 percentage points year on year." "This is the second consecutive quarter in which Samsung has delivered falling quarterly smartphone sales," said Anshul Gupta, research director at Gartner. In 2016 overall, smartphone sales to end users totaled nearly 1.5 billion units, an increase of 5 percent from 2015 (see Table 2).
1 global smartphone vendor position (see Table 1). The fourth quarter of 2016 saw Apple leapfrog past Samsung to secure the No. Global sales of smartphones to end users totaled 432 million units in the fourth quarter of 2016, a 7 percent increase over the fourth quarter of 2015, according to Gartner, Inc.
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